Workshop: Breaking into the International Market – Opportunities & Strategies






Wednesday, March 8, 2017
1:00 pm – 4:00 pm
The Westin Nova Scotian Hotel ~ Atlantic Ballroom (1181 Hollis St, Halifax)

As part of our supplier engagement and development workshop series, Marine Renewables Canada will host a workshop on Wednesday, March 8th, 2017 in Halifax“Breaking into the International Market – Opportunities & Strategies”.

See below for all needed details and CLICK HERE for a PDF.

Workshop Description:
As the global marine renewable energy sector evolves, new trade and export opportunities are being created that could be seized by Canadian companies. While a new market, marine renewable energy has the potential to be significant with estimates of 748 GW of marine renewable energy development potential by 2050.

This is a major opportunity for Canada to establish a supply chain that can export innovation, technologies, and expertise to an estimated $900 billion global market. With decades of engagement in related sectors such as offshore oil and gas, defense, marine operations, and the overarching ocean technology sector, Canadian companies are well positioned to work in the international marine renewable energy market.

This workshop will explore international marine renewable energy market opportunities and strategies to access them. Key topics discussed during the workshop will include:

  • An overview of Marine Renewables Canada’s 2017-19 International Business Development Strategy
  • Company success stories about doing business internationally
  • Export readiness: gathering intelligence for export market entry decisions

Understanding foreign markets and cross-cultural issues is challenging and therefore it often necessitates the development of strong local partnerships in foreign markets.  This session will also focus on information gathering (online, at trade shows, at trade missions and during first meetings in-market) to help participants understand what sort of details they need to ensure they make the best decisions when entering new markets.

Workshop Details:
Date: Wednesday, March 8, 2017
Time: 1:00 pm – 4:00 pm (light refreshments will be served)
Location: The Westin Nova Scotia Hotel ~ Atlantic Ballroom – 1181 Hollis St, Halifax, NS

***RSVP: Please RSVP to Amanda White by March 3rd, 2017 at

Workshop Agenda:
1:00 pm – 1:30 pm: Welcome  / International Market Opportunities & Strategy
– Elisa Obermann, Executive Director, MRC
1:30 pm – 2:00 pm: Success Stories: Breaking into the International Market –                                           Opportunities, Challenges etc.
– Stephen Dempsey, Executive Director, OERA
– Dean Steinke, Director of Operations, DSA
2:00 pm – 2:15 pm: Break
2:15 pm – 3:45 pm: Intelligence Gathering for Export Market Entry Decisions
– Leroy Lowe, MBA, PhD, CITP, CGBP
3:45 pm – 4:00 pm: Questions & Answer / Wrap-up & Concluding remarks
– Elisa Obermann, Executive Director, MRC

***Please RSVP to Amanda White by March 3rd, 2017 at

For questions or more information, please contact Amanda White at  / (902) 717-0716